Video has become a media with more and more companies applying video as part of their marketing, training, and business strategies. Among these companies we do not only see traditional broadcasters extending their business model into internet distributed film and tv, but also a more generic usage of video in internal and external daily communication by many different companies and organizations in all sectors.

The value of the media files themselves are closely related to what we know about these media files – the data about the data – more commonly referred to as metadata. The more we know about our media files the more valuable they are.

The most simplistic form of managing files in the early days was to create folders and subfolders, name these folders and name the media files using naming conventions that maybe only a very small number of people could navigate by.